Fundraising & Communications
Unit
The Fundraising & Communications Unit is responsible for the promotion of the organisation and the publication of materials and resources. Mothers’ Union Enterprises forms part of this unit and is responsible for the sale of
Mothers’ Union publications as follows:
Families First (worldwide quarterly magazine).
Focus (all Ireland news and information).
Families World Wide (worldwide mission information).
Prayer diaries, cards and other merchandise.
This unit supports and markets Mothers’ Union
What is Marketing?
Marketing – making people aware of MU
Attractive – literature stalls and exhibitions well displayed
Resourceful – using and promoting resources
Knowledge – of our world wide organisation
Enlightening – others about our work and witness
Tenacious – taking every opportunity to bring MU to people
Interesting – to draw families to church and a commitment
Nurturing and supporting – Christian family life
Guidance – to help members in their faith
